Mio Changes Everything

This is a pretty neat ad. In fact, if you watch it about 5 times consecutively, I challenge you to spot all the changing elements! It seems rather sporatic, but so fun to watch to see which element changes from scene to scene, and virtually everything changes! From picture frames, what’s on desks, clocks, what’s on computer screens – Everything. It’s a fun spot to watch. Overall, nothing too technological about this – just different set dressings and actors. Nice and simple.

From what I can tell, Taxi, picked up the MIO advertising account in 2011 for this Kraft Owned Product. So hats off to Taxi on this one!