Sounds of the Olympics

If you live in Canada…and have watched any of the olympics on CTV…I know you’ve heard this song….The song has been written for CTV and while having had a music video created (below), has also been transformed to the melody on all CTV olympic commercial spots, their sportscasts of the events, and within ceremony presentations (Was part of the opening ceremony…maybe also part of the closing ceremony in a few weeks?)  … Its interesting because having only heard the song since Friday evening, As soon as I hear the melody on any of these spots…I’m instantly associating it with the 2010 Vancouver Winter Olympics on CTV…Neat example how powerful even audio can be with your brand…