Many of you may be aware of my fondness for Cadbury and their agencies… Well, they were at it again…We haven’t seen this campaign over here in Canada, but I hope it hits soon!  Check it out below…

Beady Eye is Liam Gallagher’s new Band. Their single is rumoured to drop on November 22nd, with the date and Single front cover having been previewed on their shop at recordstore.com …Since the post went up on Friday, it’s since been removed with a 404 being thrown…

Wonder when we’ll hear the first sample with a vocal included? … Here’s the current trailer on their new website, www.beadyeyemusic.com

We all do it.  We’re in a rush, we need to refuel and we end up at a fast food joing. In Canada we’re all likely familiar with the 2 following brands : McDonald’s & Tim Hortons.  Ah yes, the 2 golden fast food franchises that cover our breakfasts, lunches & dinners.

While recently visiting both restaurant chains, I’ve realized that both are doing a very poor job of both communicating and executing their new Eco initiatives,  namely their new Eco Trash Bins.

Both companies have introduced their own versions of pre-sorted bins, where they indicate you can throw paper,  garbage,waste or recyclables.  In concept, it’s a great idea, but realistically,  there’s a huge flaw!  Let’s say I order a Big Mac Meal at McDonald’s, The burger comes in a kind of cardboard box, but it’s definitely been coated with some form of plastic/wax.  Does that count as Paper?  Or is it Garbage?   The Fry Box is certainly cardboard,  but then the Cup…It too, has been covered in a plastic/wax film,  and then there’s the lid and straw both of which are plastic.

Now, what happens if I order a double cheeseburger…the 1.39 version.  They omit the box,  but wrap the burger in a film paper, which is definitely not pure paper.  There lies the question,  Garbage, or paper?

McDonald’s should take the approach that Tim Hortons has, which is to illustrate which of their packaging options goes in which container.

The fault that Tim Hortons has, is since replacing their normal trash cans to this single larger multi-compartment boxes,  they’ve made it hard for someone at the front of the store on a busy morning to get to the middle of the store where the box is.  Now there’s trash all over outside.

While I support all initiatives that these companies are introducing to help recycle and become eco-friendly, communication is a vital part of this transition and I hope to see brands communicate their instructions & efforts more clear in the future.

A new animated spot by me! Will be in the Cineplex Pre-Show are part of our 2010 Holiday Advertising.

Credit to Cloud for some of the graphical elements/design. All motion/Audio is ML.