Travis are a huge band in europe who are famous for songs like “Why Does it Always Rain on me” or “Writing to Reach you”. They’ve made a really neat video their new single, from their new album coming out in August. While it seems like it’s all post-production, it was actually all pre-production, in that the animation had to be done first. The actual characters and figures on the band members breath, is 100% real, and was actually projected in a freezing -1 degree room. Take a peak how they did it. It certainly helps that the song is fantastic. Really looking forward to this album!
Making Of Video:
This is a pretty neat ad. In fact, if you watch it about 5 times consecutively, I challenge you to spot all the changing elements! It seems rather sporatic, but so fun to watch to see which element changes from scene to scene, and virtually everything changes! From picture frames, what’s on desks, clocks, what’s on computer screens – Everything. It’s a fun spot to watch. Overall, nothing too technological about this – just different set dressings and actors. Nice and simple.
From what I can tell, Taxi, picked up the MIO advertising account in 2011 for this Kraft Owned Product. So hats off to Taxi on this one!
Not that FedEx was ever “not there” … I haven’t seen them much in the advertising space recently.
That is until this week, when I saw a link on twitter re: the following ad. Take a peak :
This ad is remarkable to me. One, the work involved is rather high to achieve this spot, but the message is so simple and entertaining to watch. Candians can send things by ground to the US with Fedex. It really is entertaining to watch the domino effect, and lets face it, it’s not the simple domino effect you and I made as kids, this setup means business!
Some of you may have seen the last installment of the GEICO Advertising lineup with their now-famous “Piggy” Ad. Well, to my joy, they’ve continued the same train-of-thought with their new spot. While it seems to have been created earlier in the summer of 2010, It’s only just started to run (to my knowledge) on-air now, in January 2011. GEICO has hired the help of The Martin Agency out of New York to help create this new campaign…Look forward to see what’s up next!
Some of you may be familiar with the new Google TV product, which sees what could be a dramatic change to the way we all watch Television. While I’m a large apple supporter, I still think some work needs to be done on AppleTV to rival the Google Product. I saw this television add over the holidays and sort of had to do a double-take. “Is that really Kevin Bacon?!” What a brilliant idea & campaign! I thought I’d share!