Paul McCartney Sure knows how to keep a crowd going. A massive 3 Hour show, 35 song Set, and virtually not a sip of water, he can still out-perform some of the biggest names out there today…and he’s 68 years old. Footage Shot from Section 320 of the Air Canada Centre.

Shot and Edited 100% on iPhone 4, with iOS 4 – iMovie for iPhone.

As some of you may recall,  I’m a big, big fan of Richard Ashcroft…Infact,  His “Human Conditions” pre-order poster is hanging above my computer desk as we speak.  Such a brilliant song writter.  Well, after release “Are you Ready” to his exclusive members-only fanclub,  the album is now ready for release.  I think I’m mostly looking forward to the song penned “this thing called life” .  Suppose I’ll find out Next monday what I really think!

Orange Amps. These beauties look just as brilliant as they sound.

Ok…so…the brand name is “orange”  it’s only expected that you’d make your amplifier Orange…And they did.   But the quality and the image that these amps portray is rather crazy!  You can instantly spot one of these amplifiers from a concert.  For some crazy reason,  no other amplifier maker has ever made a coloured amp.  Everyone else goes Black.  I’m at a loss for why …Anyone else know? To only “amplify” this quality brand,  they’ve got this iconic logo on each amp.  Distinctively British.  This single brand, while only delving into 1 product …amplifiers for guitars and basses,  is highly regarded in the world of music, and can instantly be recognized and that to me,  makes them ace, in the world of branding.

And there’s one brand in the UK who just get it.  Waitrose.  Waitrose, as described by their agency are “…a high-end grocery store that combines the convenience of a supermarket and the expertise of a specialty shop. What distinguishes Waitrose from other supermarkets is their philosophy on quality foods produced with consideration for the environment, care for animal welfare and respect for people who work to supply it.”

Cossette, created these fantastic commercial spots for Waitrose.  It’s a really refreshing change to see these commercials, over the ones we’re used to seeing in Canada.  Unlike some of President’s Choice commercials, the focus of these spots is directly on the delicious foods, with the suggestion of how they go well with other items, and the setting where they can be enjoyed.  It just feels so much less of a product pitch, as a lifestyle choice.

Well done Cossette. – View the spots here.

I’m amazed this guy can still do it!  Paul McCartney has just announced a new tour…With a few dates in the U.S and more in the UK & Ireland. The banner image that were included on the website and in the html email are above. What a stellar photo of McCartney.  If a Toronto date finds itself into the schedule, I’ll definitely be getting tickets…  You can get the full dates here.

I was surprised to see such incredible numbers from the Vancouver 2010 Winter Olympic Games…It’s incredible how we’ve all interacted with both the actual Vanoc Branding, but also, as the first highlight depicts, how we’ve interacted with the Hudson Bay “Canada” Brand…

The Highlights Are:

More than 3.3 million pairs of Vancouver 2010 Red Mittens sold

$500-million target for gross retail sales of Vancouver 2010 branded merchandise met by end of Games

275 million visitors in total to www.vancouver2010.com, shattering the previous record of 105 million set during the Beijing 2008 Games

78 million total unique visitors to the site

A record of 9,185,306 unique visits in a single day – set on February 24. The previous record set during the 2008 Summer Games was 8,797,614 on August 11, 2008

Below is the Full List…

• 17 days of thrilling competition and athletic accomplishments
• 15 sport disciplines
• 86 medal competitions
• 615 medals awarded
• 1,055 athlete bouquets presented
• 2,632 registered athletes
• 50,000 workforce members for the Games, including paid, contractor and volunteers
• Of that total, 18,500 were volunteers; 6,500 volunteers will also work during the Paralympic Winter Games
• 25,000 workforce uniforms distributed
• 96,409 people accredited for the Games
• 10,800 media representatives: 7,000 rights holding broadcasters, 2,800 press reporters and photographers and non-rights holding broadcasters, as well as 1,000 host Olympic Broadcast Service (OBSV) personnel
• 3.5 billion worldwide television viewers are estimated to have tuned into the Games
• Olympic rights holding broadcasters have offered Vancouver 2010 Winter Olympic Games coverage on more than 300 TV stations and on more than 100 websites worldwide
• 47 per cent more global television coverage of the Games than for the Torino 2006 Olympic Winter Games
• This represents approximately 24,000 hours of coverage
• 50,000 hours of total broadcast hours of the Games across all media platforms around the world
• 6,000 hours of coverage worldwide on mobile platforms
• As of Day 15, 33.1 million Canadians (99 per cent) have watched coverage
• 27.7 million cumulative audience or CUME (meaning 82.7 per cent of Canadians) experienced the Games on February 27 through the platforms of Canada’s Olympic Broadcast Media Consortium.
• 1,500 appearances by the Vancouver 2010 mascots: Quatchi, Miga and Sumi by the end of the Games
• 20,567 deliveries made to Olympic venues
• 1.6 million tickets available for the 2010 Winter Games
• More than 3.3 million pairs of Vancouver 2010 Red Mittens sold
• $500-million target for gross retail sales of Vancouver 2010 branded merchandise met by end of Games
• 2.2 million people engaged to date by the Vancouver 2010 Cultural Oympiad, which will continue for three more weeks
• More than 4,000 artists at 600 events, over 60 days in 60 venues are taking part in the Cultural Olympiad
• More than 12,500 volunteer hours clocked for Olympic Closing Ceremony. The thousands of volunteer performers range in age from 10 to 68
• More than 450 racks of costumes, 3,600 metres of elastic, 4,100 pairs of shoes, 18 kilograms of glitter, 10,000 green sequins, 200 giant spheres and balloons, as well as 20 zygote balls were used in the Opening and Closing Ceremonies
• 275 million visitors in total to www.vancouver2010.com, shattering the previous record of 105 million set during the Beijing 2008 Games
• 78 million total unique visitors to the site
• A record of 9,185,306 unique visits in a single day ? set on February 24. The previous record set during the 2008 Summer Games was 8,797,614 on August 11, 2008
• Vancouver2010.com was visited 85 million times this month from within Canada and reached more than 70 per cent of Canadians with Internet access and over 50 per cent of the total Canadian population
• 19.1 per cent of North Americans with Internet access visited the website this month
• 4.6 per cent of people worldwide with Internet access visited the site this month
• 14,000 followers on Twitter.com/2010Tweets
• More than 1.25 million downloads recorded for the official mobile spectator guide, which for 10 days of the Games was the No. 1 free app in Canada
• 1.1 million Facebook fans, nearly four times the total amount for Beijing at the conclusion of the 2008 Games

Source: Official Vancouver 2010 Olympics iPhone App News Section