As part of a new initiative I’m currently involved in at work, I’ve begun doing research on just exactly customizable a Facebook Page really is…and while looking around for examples, I found an interesting page… Now, what Pizza Hut has done isn’t exactly the prettiest Facebook page, nor is it revolutionary it does have some Key aspects of a good Facebook Page.
A non-fan or first time visitor is led to a page that is not “Wall” or “Info” , instead, it’s been customized to “Hot!”
They’ve modified the tab bar, to only encorporate the elements needed.
They invite the guest / visitor to download their app, hence, increasing their conversion
They’ve used social media to sell/pitch their new iPhone app, with in-app pizza ordering
That last one, #4, Is actually quite impressive! Now, It likely uses many of the protocols they’ve recently done to their website, its impressive to know a stand-alone app can now order pizza to your door, even if you’re not home yet yourself. (Or just too lazy to boot up the family PC)
With the right Tweaks, a Facebook Page can be an important part (and really economical! – Free with a bit of time and effort) of any new-media advertising campaign. Pizza Hut has grown it’s facebook fanbase to over 1 million fans, they’re able to post to all their fan’s walls (or to small specific groups you can set) which really helps spread the viral word, with little effort…well, if you’ve already got 1 million fan’s signed up for your page!
This one had been on my radar a few months ago…And I must admit, I’m partial to it for a few reasons…
It’s British
It’s simple
It’s just awesomely qwirky!
These commercials were deemed a great success in Britain and really, they’re quite simple. The narrative is spot-on and we’re just so abstract they really caught my attention. The pieces were made by D.A.D.D.Y. and they’ve created four fake, animated PSAs for the “British Biscuit Advisory Board” (Rocky Biscuits) to promote safe biscuit-eating practices. Check out the 4 pieces, all together in the video above!
A friend had tweeted about this campaign earlier in January 2010 about this campaign that Doritos cooked up for their prized commercial spot for this year’s Superbowl. They accepted user submitted commercials, posted them online for voting, and the video with the most votes, took the commercial spot …and got a huge pile of cash…(to the tune of $250,000) … Here’s the mashup of the top 6 commercials…Talk about letting the public take control of your brand!
Google’s been notorious lately in the world of the web and media for it’s rather creative product video’s/commercials. There was for example, the latest Google Chrome Video, The video for Google buzz, but the newest, in time for the SuperBowl, was this neat little spot, that I thought I’d Share…It’s a bit different…It’s a product walk through…(about google.com) without actually seeming like “here’s what it can do for you” … It’s more of a small love story, and how google helped it progress…Worth a peak!
