Not that FedEx was ever “not there” … I haven’t seen them much in the advertising space recently.

That is until this week, when I saw a link on twitter re: the following ad. Take a peak :

This ad is remarkable to me. One, the work involved is rather high to achieve this spot, but the message is so simple and entertaining to watch. Candians can send things by ground to the US with Fedex. It really is entertaining to watch the domino effect, and lets face it, it’s not the simple domino effect you and I made as kids, this setup means business!

Some of you may have seen the last installment of the GEICO Advertising lineup with their now-famous “Piggy” Ad. Well, to my joy, they’ve continued the same train-of-thought with their new spot. While it seems to have been created earlier in the summer of 2010, It’s only just started to run (to my knowledge) on-air now, in January 2011. GEICO has hired the help of The Martin Agency out of New York to help create this new campaign…Look forward to see what’s up next!

Some of you may be familiar with the new Google TV product, which sees what could be a dramatic change to the way we all watch Television. While I’m a large apple supporter, I still think some work needs to be done on AppleTV to rival the Google Product. I saw this television add over the holidays and sort of had to do a double-take. “Is that really Kevin Bacon?!” What a brilliant idea & campaign! I thought I’d share!

Many of you may be aware of my fondness for Cadbury and their agencies… Well, they were at it again…We haven’t seen this campaign over here in Canada, but I hope it hits soon!  Check it out below…

As part of a new initiative I’m currently involved in at work, I’ve begun doing research on just exactly customizable a Facebook Page really is…and while looking around for examples,  I found an interesting page…  Now,  what Pizza Hut has done isn’t exactly the prettiest Facebook page,  nor is it revolutionary it does have some Key aspects of a good Facebook Page.

1. A non-fan or first time visitor is led to a page that is not “Wall” or “Info” ,  instead, it’s been customized to “Hot!”
2. They’ve modified the tab bar, to only encorporate the elements needed.
3. They invite the guest / visitor to download their app,  hence,  increasing their conversion
4. They’ve used social media to sell/pitch their new iPhone app, with in-app pizza ordering

That last one,  #4,  Is actually quite impressive!  Now, It likely uses many of the protocols they’ve recently done to their website,  its impressive to know a stand-alone app can now order pizza to your door, even if you’re not home yet yourself. (Or just too lazy to boot up the family PC)

With the right Tweaks, a Facebook Page can be an important part (and really economical! – Free with a bit of time and effort) of any new-media advertising campaign. Pizza Hut has grown it’s facebook fanbase to over 1 million fans, they’re able to post to all their fan’s walls (or to small specific groups you can set) which really helps spread the viral word, with little effort…well, if you’ve already got 1 million fan’s signed up for your page!