Doritos Crashes the Superbowl
Feb 2010 18

A friend had tweeted about this campaign earlier in January 2010 about this campaign that Doritos cooked up for their prized commercial spot for this year’s Superbowl. They accepted user submitted commercials, posted them online for voting, and the video with the most votes, took the commercial spot …and got a huge pile of cash…(to the tune of $250,000) … Here’s the mashup of the top 6 commercials…Talk about letting the public take control of your brand!

Screen shot 2010-02-18 at 9.40.04 AM

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