Being a big fan of Oasis, I was quite intrigued to hear that Liam Gallagher was starting his own clothing line. Every piece of clothing would have to be approved by him, as something he’d be proud to wear, before hitting the shelves. Quite a clever idea for the scores of Oasis fans.
Needless to say, I was keen to open my wallet for a few pieces myself.
What’s interesting however, is that while this line is mostly just for Men (some pieces could be considered unisex), the Pretty Green branding is quite interesting. On arrival, each order arrives in a plain unmarked cardboard box, evidently with shipping labels and whatever stickers FedEx has slapped on it…but the entire box is sealed and taped with custom “PrettyGreen” packaging tape. (Quite Cool!)
Also, Each Piece of clothing arrives in the box, it it’s own zip up cloth bag. Each bag, ordoning the large Pretty Green emblem. And once you’ve unzipped this bag, and revealed the beautiful garment inside, each item has a custom tag attached to its label, with a large Pretty Green Emblem which can easily be removed and hung around your place as you wish. As there are 2 Clothing lines, one for more casual, and one for more formal, the tags differ to the clothing line. (The more formal line, has a larger, more formal looking tag)
Quite interesting how from the website, to the item arriving in your hands, the brand experience speaks volumes. Certainly don’t mind shelling out a few extra bucks to see this all come together.
