Everyone deserves quality food…

And there’s one brand in the UK who just get it.  Waitrose.  Waitrose, as described by their agency are “…a high-end grocery store that combines the convenience of a supermarket and the expertise of a specialty shop. What distinguishes Waitrose from other supermarkets is their philosophy on quality foods produced with consideration for the environment, care for animal welfare and respect for people who work to supply it.”

Cossette, created these fantastic commercial spots for Waitrose.  It’s a really refreshing change to see these commercials, over the ones we’re used to seeing in Canada.  Unlike some of President’s Choice commercials, the focus of these spots is directly on the delicious foods, with the suggestion of how they go well with other items, and the setting where they can be enjoyed.  It just feels so much less of a product pitch, as a lifestyle choice.

Well done Cossette. – View the spots here.